The Brighton i360 has hired local digital agency Tilt to design its new website.

Formed in 2010 and initially housed in an old motor cycle workshop, Tilt has fast-established itself as a well-respected and market-leading digital agency and boasts a range of impressive clients, including BP, the BBC and children’s TV network Nickeldeon.

And the Brighton i360 will be the latest in a long line of local firms and organisations to work with Tilt. The digital experts have already paired with South Downs National Park Authority, Visit Brighton and the Theatre Royal.

The Tilt team will design the i360 website.

The Tilt team will design the i360 website.

Jon Malyon: Tilt’s managing director, said “We are delighted to be partnering the i360 and our team are genuinely excited about the project.

“As a Brighton firm, this was a project we really wanted to be part of. The i360 is going to be really positive for the city and it is brilliant to be able to play a part in that.

“It was one of those opportunities that does not come around very often but locally the i360 was THE project to win.

Tilt, which is based Pullman Haul, New England Street, has around 20 full time members of staff but can also call upon a vast network of freelancers, meaning the team is able to cater specifically for each client.

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“We are all about providing a bespoke team,” continued Mr Malyon, “offering each client their own unique team and approach. Our clients are very varied, meaning our team has to be flexible to suit each project. It keeps us on our toes, means we get the best out of our team and also helps us be creative.”

Eleanor Harris, chief executive of the i360, said there had never been any doubt that the i360 would work with a local digital firm. She said: “There is a wealth of talent here in Brighton and Sussex and where possible we want to work with local businesses.

“Brighton is now one of the leading digital hubs in the UK and so we are excited to work with a talented Brighton-based agency.

“We had an overwhelmingly positive response with around 50 expressions of interest from Brighton digital firms and submissions from nearly 30 businesses wanting to work with us.

“In the end Tilt was the obvious choice. Their enthusiasm for the i360 and creativity really shone through.”

The list of local firms commissioned to support the Brighton i360 is growing and the i360 recently signed up to the Brighton and Hove Living Wage Campaign.

The i360 is signed up to the Living Wage.

The i360 is signed up to the Living Wage.

Eleanor Harris continued: “Our team is growing continuously and we are determined to contribute to the economy on every level by working with local companies, employing local people and making sure that everything we do is positive for Brighton and Hove.”

Another local firm hired to work on the project is The Ideas Factory Digital, which has been commissioned to create a teaser video for the new i360 website and social media. This will feature many Brighton icons such as the Royal Pavilion, Palace Pier, the band stand and the South Downs National Park.

The new website will go live in May.

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